Consistency is one of the major problems of current design. To minimize readbility and accessibility issues, I created the first Sneakerhead style guide from scratch including all global components and detailed specs for all pages.
Based on reorganized information architecture and all possible filtering attuributes, 3 different types of navigation were created and tested.
Homepage
We've found out an impactful image is the best way to draw customers' attention and convert page views into purchases. We designed this social media style layout with the most popular topics as main entry points to extend users' time on site.
Category Landing Page
Scrollable chips help users quickly navigate through sub categories.
Unified filter UI.
Infinite scrolling to increase product exposure and fit users' mental model.
Product Details
Improved product image viewing experience.
In-page help system including shipping, return, and sizing.
Redesigned review section with better readability.
Log In
Consistent form element UI.
Tab style sign in and sign up, increasing visibility.
